Checklist: How to Make New Clients Regular
Nov 5, 2024 4:18:43 GMT
Post by ruhaimaromana22 on Nov 5, 2024 4:18:43 GMT
How often do your new customers become regulars?
Some companies, in pursuit of new customers, forget that their main goal is not only to attract new ones, but also to retain current ones. According to Invesp research, the probability of selling to an existing customer is 60-70%, and the probability of selling to a new potential customer is only 5-20%. Also, based on statistics, current customers are 50% more likely to try new products and spend 31% more money than first-time customers.
In this article, we will tell you about social media marketing service the tools that will help retain customers and motivate them to make repeat purchases.
Develop a loyalty program
Customers are always pleased when their orders are offered bonuses, such as a discount on their next purchase or points that can be used to pay for part of it. This gives them a reason to come back to you again.
Don't forget to plan upcoming promotions and discounts in advance. It's better to use a personalized approach, such as a small birthday gift or an individual discount on related products. This way, you can always remind the customer of yourself, making them happy, and motivate them to make a repeat purchase.
Train your help desk operators
When contacting a company, customers expect the manager to be polite and friendly, and to quickly offer a solution to the problem. Employees should know the product well and answer the question asked, and not lead to another topic or offer a product that the buyer does not need.
To ensure that new employees go through the adaptation period as quickly and unnoticed by customers as possible, prepare a knowledge base on the product, provide answers to frequently asked questions, and offer training on handling objections and polite dialogue. If you want to speed up the training, you can use a “prompter” chatbot. It instantly provides information directly from the company's knowledge base, helping employees get up to speed faster.
Train your help desk operators
According to the LiveTex chat platform, 89% of users are ready to communicate with the company in an online format (chat, messenger, social network).
Offer your clients to choose where they want to conduct the dialogue. These can be new communication channels, in addition to the usual e-mail and phone, for example, a chat on the website, order a call back, a feedback form, social networks and messengers.
Become proactive
According to Mediascope, 20% of users visit social networks and 14% use instant messengers daily. (Mediascope Research. Media Consumption 2022). Use social networks and instant messengers (WhatsApp, Viber, Telegram, VKontakte, etc.) to communicate with customers to build more trusting relationships with them, since these channels are usually used for friendly communication. Notify customers about the status of an order or a solution to a problem, new promotions and discounts.
You can also warn customers about problems with the site and the time frame for their solution, for example, about scheduled maintenance or an error in loading a catalog.
Stay connected 24/7
When the flow of requests increases, operators start to get confused and do not have time to provide high-quality and fast feedback. To solve such situations, there are chatbots that can take on up to 80% of the load (according to the LiveTex chat platform).
The chatbot instantly sends an answer to a question, for example, how to change a tariff or loyalty program.
Collects the necessary client data and transmits it to employees along with the dialogue.
We are available 24/7, even on weekends and holidays.
Processes any number of requests. This is relevant during sales periods with a large influx of people.
Some companies, in pursuit of new customers, forget that their main goal is not only to attract new ones, but also to retain current ones. According to Invesp research, the probability of selling to an existing customer is 60-70%, and the probability of selling to a new potential customer is only 5-20%. Also, based on statistics, current customers are 50% more likely to try new products and spend 31% more money than first-time customers.
In this article, we will tell you about social media marketing service the tools that will help retain customers and motivate them to make repeat purchases.
Develop a loyalty program
Customers are always pleased when their orders are offered bonuses, such as a discount on their next purchase or points that can be used to pay for part of it. This gives them a reason to come back to you again.
Don't forget to plan upcoming promotions and discounts in advance. It's better to use a personalized approach, such as a small birthday gift or an individual discount on related products. This way, you can always remind the customer of yourself, making them happy, and motivate them to make a repeat purchase.
Train your help desk operators
When contacting a company, customers expect the manager to be polite and friendly, and to quickly offer a solution to the problem. Employees should know the product well and answer the question asked, and not lead to another topic or offer a product that the buyer does not need.
To ensure that new employees go through the adaptation period as quickly and unnoticed by customers as possible, prepare a knowledge base on the product, provide answers to frequently asked questions, and offer training on handling objections and polite dialogue. If you want to speed up the training, you can use a “prompter” chatbot. It instantly provides information directly from the company's knowledge base, helping employees get up to speed faster.
Train your help desk operators
According to the LiveTex chat platform, 89% of users are ready to communicate with the company in an online format (chat, messenger, social network).
Offer your clients to choose where they want to conduct the dialogue. These can be new communication channels, in addition to the usual e-mail and phone, for example, a chat on the website, order a call back, a feedback form, social networks and messengers.
Become proactive
According to Mediascope, 20% of users visit social networks and 14% use instant messengers daily. (Mediascope Research. Media Consumption 2022). Use social networks and instant messengers (WhatsApp, Viber, Telegram, VKontakte, etc.) to communicate with customers to build more trusting relationships with them, since these channels are usually used for friendly communication. Notify customers about the status of an order or a solution to a problem, new promotions and discounts.
You can also warn customers about problems with the site and the time frame for their solution, for example, about scheduled maintenance or an error in loading a catalog.
Stay connected 24/7
When the flow of requests increases, operators start to get confused and do not have time to provide high-quality and fast feedback. To solve such situations, there are chatbots that can take on up to 80% of the load (according to the LiveTex chat platform).
The chatbot instantly sends an answer to a question, for example, how to change a tariff or loyalty program.
Collects the necessary client data and transmits it to employees along with the dialogue.
We are available 24/7, even on weekends and holidays.
Processes any number of requests. This is relevant during sales periods with a large influx of people.